Move the mouse over the coloured regions to see the partner region names and click on the map for detailed information.
Due to demographic change and the resulting shortage in highly skilled labour, it becomes more and more important for local and regional economies to bind their high-potentials to the region. This retention of highly-skilled workers is crucial to create innovation and to make use of all the economic and technological potential in a region. However, regional policies to bind talents as well as regional marketing and PR strategies have to be based on the empiric knowledge and understanding of what makes a region attractive as well as on the needs and wishes of the workers the region is trying to retain.
The sub-project Quality of Life aimed at providing this knowledge through a series of surveys in the partner regions allowing quantitative and qualitative data answering the following questions:
Based on the gained insights, new policies to retain highly-qualified workers were developed, experiences and best practices were exchanged as well as new regional marketing strategies developed for each participating region.